BlueUp develops beacons and sensors based on Bluetooth Low Energy technology: our BlueBeacon series offers one of the widest choice of proximity beacons on the market. Our beacons are designed and made in Italy by BlueUp *.
BlueBeacon devices are proposed in two firmware versions, each supporting one of the main standards on the market for BLE proximity-beacon: iBeacon technology from Apple or Eddystone from Google. Via over-the-air (OTA) firmware-update procedure you can switch from one version to another.

Tiny and compact

BlueBeacon Mini

3-beacon kit at € 57 (excl. VAT)

Longest operating life

BlueBeacon Maxi

3-beacon kit at € 72 (excl. VAT)

Rugged and waterproof for outdoor

BlueBeacon Forte

3-beacon kit at € 87 (excl. VAT)


BlueBeacon USB

3-beacon kit at € 60 (excl. VAT)

New! Q2 2016

BlueBeacon Plug

Request info

New! Q2 2016

BlueBeacon Sensor

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Main advertising parameters of BlueBeacon beacons with iBeacon technology can be configured: proximity UUID, major, minor, advertising interval, transmitted power. Additionally, it is possible to:
- set the device in connectable / non-connectable state;
- set the device in ON/OFF state (in OFF state power consumption is reduced by a factor 10);
- read battery status also in non-connectable state.
- assign an alphanumeric identifier to the device;
- calibrate RSSI in-situ;
- set an optional access password (8 decimal digits), user modifiable.
Configuration can be easily performed through our iOS app BlueBeacon Tool, freely available on AppStore and Google Play.


BlueBeacon beacons advertise all Eddystone format messages: UID, URL and TLM. Three modes of operation can be selected: URL-TLM advertising (default), UID-TLM advertising, URL-UID-TLM advertising. In all cases, URL-frames and/or UID-frames are broadcast for 10 seconds, while TLM-frame is broadcast for 1 second.
Eddystone-URL parameters (both mandatory and optional) can be configured: lock state, lock/unlock, URI data, URI flags, advertised TX power levels, TX power mode, beacon period, reset. Additionally, also Eddystone-UID namespace and instance ID's can be configured.
The beacon starts in Configuration Mode (connectable) after power-on, and automatically enters Advertising Mode (not connectable by default) after 30 seconds.
Configuration can be easily performed through our iOS app BlueBeacon Tool, freely available on AppStore and Google Play.


BlueBeacon beacons are compatible with all mobile operating systems (iOS, Android, Windows 8, Blackberry 10) supporting standard Bluetooth 4.0.
Our BlueBeacon beacons comes with a "white-label" plastic enclosure: logo silk-screen printing are available on request.
We can provide customization of our beacons, at both hardware (sensor integration, different power sources, mechanical features) and firmware level, and design of new BLE-based products.

* BlueBeacon USB is based on third-party hardware


BlueUp provides a set of tool for management, configuration and monitoring of beacons of BlueBeacon series.
Moreover, BlueUp can provide the following services:
- technical support for mobile applications development (for iOS and Android), based on Bluetooth Low Energy, iBeacon and Eddystone technologies;
- turn-key BLE-beacon infrastructures: planning, design, supply, installation and maintenance services;
- consultancy for the design and implementation of BLE beacon-based systems and solutions.


BlueBeacon Tool

Free for iOS and Android

New! Q2 2016

BlueBeacon Gateway

Request info

iBeacon technology creates a small area of detection for Bluetooth 4.0 enabled mobile devices. BlueBeacon devices uses iBeacon licensed technology, and have been certified by BlueUp to meet Apple Proximity Beacon Specifications

Eddystone is a protocol specification that defines BLE formats for proximity beacon advertising, with different frame types that may be used individually or in combinations to create beacons that can be used for a variety of applications. BlueBeacon devices are certified from Google.